Character design

Ericsson is a Swedish multinational company that provides innovative communication technology and services, with a focus on mobile networks, 5G, and
IoT solutions.

Brief

Ericsson commissioned a fresh illustration style that conveyed expressiveness, precision, and optimism while incorporating the essence of their brand and logo, including the angles and curves from their logo.

To promote inclusivity across all illustrations, Ericsson requested that the bodies be unisex with neutral skin tones. This helped ensure that the illustrations represented a diverse range of individuals while also being visually consistent with the brand's values.
As a result, the illustrations we created were not only aesthetically pleasing but also helped Ericsson convey a message of inclusivity and diversity.